CGT Marketing

I’ve put together a exciting new workshop/seminar that can help your business. With all the talk about social media, I felt it was time to offer some clarity and direction. I hope you can join me on April 13th for: How to use Digital and Social Media to get business now!

With the increasing pace of business and the popularity of online social networking sites, it becomes difficult to decide what to do and how to get involved.

This fast paced 2 hour seminar/workshop will teach you effective strategies to create opportunities and business from the ever-expanding universe of digital and social media. CGT Marketing’s Mitch Tobol will provide a clear roadmap for you to begin the process of using this important media. Even if you are an experienced user, you will learn insights that will improve the performance of your existing programs.

Join us and learn:

• Where and how to start
• What are the best tactics for your organization
• How to measure the effectiveness of social media
• What to do right now to start getting results

We will cover some of the successful strategies for a variety of tactics including:

• Email
• Twitter
• Facebook
• LinkedIn
• Online advertising
• Blogs

The Place:
The Huntington Hilton
598 Broad Hollow Road
Melville, NY, USA, 11747-5002

1-631-845-1000

The Date: Tuesday, April 13, 2010
Time: 8 :00 - 10:00 AM
Cost: $69 per person advanced registration ($85 at door)
Speaker: Mitch Tobol

The workshop will be followed by an open networking/card exchange for all of the participants.

REGISTER NOW!!

Mitch Tobol is a well-known marketing expert, thought leader, strategist and Partner in CGT Marketing, LLC focused on helping companies grow by using profitable strategies and tactics. Mitch was involved internationally with the New York State Department of Economic Development GEMS (Global Export Marketing Services) Program assisting local companies establish international distribution and representation. He has taught a wide range of courses at local colleges including C.W. Post and Long Island University and presently teaches at Hofstra University.

He is a sought after speaker and trainer on many topics including: The New Marketing Paradigm, Branding, LinkedIn, Twitter, Facebook and Email and Social Media strategies. He has appeared on Cable TV and interviewed on radio. Continental breakfast will be served and workbook included.

Don’t miss this valuable seminar/workshop.
Space is limited so sign up today!

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The Perfect Fit—
Where client and agency align for success.

CGT Marketing is a resourceful, full-service business-to-business advertising and marketing agency specializing in developing and implementing customized, results-oriented programs for mid-size and larger companies. Our colleagues and clients recognize us as one of the outstanding ad agencies in Long Island. From strategic planning to the roll-out of multi-faceted, multi-media communication, branding, and marketing campaigns, CGT is the Long Island advertising agency that knows B2B and all the best practices. We get your message to the right audience by creating advertising campaigns, promotions, e-commerce solutions that fit your needs and surpass your expectations.

Working from our creative offices on Long Island and serving the tri-state New York, New Jersey and Connecticut area, CGT has a full complement of expertise in marketing and advertising, implementing a full arsenal of techniques from direct mail to viral marketing.  We know many of the unique challenges of mid-size companies and individual needs of different industries from industrial manufacturing to dental materials and equipment.  And when we don’t know something, we’re a quick study.  CGT is the quintessential all-purpose “ad agency long island,” from captivating print materials to energetic websites, web-marketing, internet marketing, and e-commerce. 

Our expertise gets measurable results in all facets of media.

Clients describe our print work as “compelling,” as we grow their businesses through targeted direct mail and sales promotions, intelligent and stylish magazine campaigns, timely press releases and public relations, brochures, logo design, and package design, as well as collateral sales materials, including point-of-purchase and trade-show materials, including interactive presentations.  Every website design and e-zine we create reflects the personality and philosophy of the company it represents. Whether we use a sophisticated flash opening or a quietly elegant introduction, our creative team integrates pictures and text, music and color, message and information to develop interactive websites that target and connect to the consumers you need to attract.  We also have experience in creating global, multilingual advertising and marketing materials.

Our experience with midsize and large companies includes a broad range of industries from aerospace to global transportation, from precision manufacturing to retail sales, from nano-technology to medical equipment, from high fashion to corporate law. We know how to promote the simplest spring or the most complex technology; how to reach the student market or the global marketplace; how to craft a message for a prestigious law firm or a start up business; how to breathe life into an ad campaign for a line of dental supplies or fighter jet electronics.

For more than 20 years, midsize businesses have been finding CGT Marketing as the perfect fit to their B-to-B advertising and marketing needs.

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Is Twitter right for you?

All the talk, hype, and buzz around Twitter is pretty damn exciting. But what’s the real story? Over the past three months, the number of unique visitors to Twitter’s website appears to have leveled off. Does this mean it’s a passing fad? (In my opinion, this is a result of an increase in websites that are using Twitter’s technology which means users don’t need to visit Twitter.)

There have been a number of documented Twitter success stories but the question I get asked the most is,
“Will it work for my business?”

Here are six questions to use as a litmus test:

1. Are your customers/prospects using Twitter?
2. Have you listened to what they are talking about?
3. Do you have a go-to-market social media strategy?
4. Are you using other social media tactics?
5. Do you know what Twitter is?

If you answered yes to all of the above (question 5 not withstanding) then Twitter may be a great addition to your marketing toolbox. However, if you answered no - you need to do some work to determine whether or not Twitter can be useful.

The decision to use social media must be based on your prospects’/customers’ behaviors, -not yours or even the latest marketing fad. Technology is moving so fast it’s easy to be overwhelmed. That’s why building a solid marketing program based on intelligent strategies creates easier and better decisions.

(BTW, you can follow us on Twitter…:)  CGT twitter

New Tools  |   Marketing “U”

Intelligent Marketing is CGT Marketing´s online executive publication designed to provide news, events, tips and information to help you market your business.

About CGT Marketing:  A marketing group that focuses on corporations interested in using marketing to generate profits. We take an in-depth approach that finds the barriers to positive ROI and create programs and plans to take advantage of your core competencies. For more information, visit our site.

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January 19, 2010

90 minute workshop

8:00am - 9:30am

Designed for companies that sell to other business.

Workshop will cover strategy, tips and methods for creating business.

$49 includes materials and continental breakfast.

Click here to email for more information: info@cgtmarketing.com

Seminar given by Mitch Tobol of CGT Marketing
http://cgtmarketing.com/marketing-u.htm

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There has been more and more talk lately about employee use of Social Networking sites during the workday.  There are two sides to this coin – using social media tools (Twitter, LinkedIn and Facebook) for real business related activity and using them strictly for personal interest.

The ‘Pro’s’
Social Networking sites can actually be effective marketing ‘tools’.  LinkedIn is an excellent networking tool, especially for salespeople.  And believe it or not, Twitter can be very useful in both obtaining and distributing business related information.  Even Facebook has become a place to find information about a company.  Employees should be looking to these sites for information that can help them do their jobs better.  They should also be using them to spread positive information about their company and products.  And why not?  There are millions of people logging on to Twitter, LinkedIn and Facebook every month.  What great exposure.  But how and whenthey do it, and what they say is key.

The ‘Con’s’
Every company with employees who have access to the internet (which is just about every company in the world) is vulnerable to negative communication. Just look at what happened to United Airlines.  An unhappy employee wrote a disparaging (but nonetheless entertaining) song about the company and posted it on You Tube.  It quickly became an internet hit.  And before United Airlines found out about it millions of people tuned in to see this ‘cute’ tune with a ‘not-so-cute’ message.  The implementation of a company-wide Social Media Policy may have prevented this incident from happening.

Social Media Policy
A common complaint heard in many offices today goes something like “That guy is on Facebook all the time” or “She spends more time on Twitter than she does on her work”.  Every company needs to implement a Social Media Policy for internet use. This is extremely important.  A good policy will cover when, and for how long, employees are permitted to use these sites, as well as what they can and can not say.  A good rule of thumb is to allow 30 minutes in the morning and 30 minutes in the afternoon.

Monitor
Companies also need to monitor the internet for any and all mentions about their organization.  This should be done on a regular basis.  There are companies who can do this for you (like us) on a daily, weekly or monthly basis.

It’s a fact that Social Media is a popular business and personal tool that’s here to stay.  Knowing how to properly deal with it in the workplace is what will make your company a more efficient and effective marketer in today’s world.

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Join us for an informative 90 minute workshop titled, “7 Steps to Success with LinkedIn”

November 17, 2009
8:00AM-9:30AM

The Huntington Hilton
598 Broad Hollow Road
Melville, New York 11747
631-845-1000

By now, just about everyone has logged on or heard of LinkedIn. This business/social networking site has hundreds of thousands of users every day. Next to Facebook and Twitter, LinkedIn is the most popular online networking site in the world. Companies are using this business tool for finding new resources, sales people are finding new opportunities and old acquaintances are reconnecting.

So exactly how do you make LinkedIn work for you?

For novices to advanced. Workshop will cover strategy, tips and methods for success:

• How sales people can use it to find leads
• How managers can use it to hire employees
• How anyone can use it to reconnect
• Advanced tips for people who have already been using LinkedIn
• Philosophies about who to link with
• Proper LinkedIn etiquette
• Ways LinkedIn can help you that you probably never thought about!

The workshop will be followed be an open networking/card exchange for all the participants.

Advanced Registration: $49
At Door: $65 (check only)
Note: Registration closes November 15, 2009 at 11:59pm

Continental breakfast will be served.

Contact: info@cgtmarketing.com
http://cgtmarketing.com/events.htm

Don’t miss this valuable seminar/workshop.

Space is limited so register today!

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Marketing for Law Firms

September 23, 2009

In the New Paradigm, Panel discussion sponsored by Israeloff, Trattner & Co., CPAs at the Miller Ridge Inn, Jericho, NY, Attorneys only, 2 CLE credits, registration required, contact Lisa Waterman at waterman@israeloff.com

To see all upcoming marketing seminars visit our link here: http://cgtmarketing.com/marketing-u.htm.

Marketing companies love to tell you how great they are. Some want to tell you how great they’ll be. Truth is you don’t know what to expect until the relationship begins.

We understand. We’re CGT Marketing, a breath of fresh air in the marketing industry. With the right mix of fresh ideas, tactics and strategy, we (you and us) will achieve measurable success. From branding to print advertising to online marketing we believe your success is born through hard work and a clear understanding of your market. Your objectives are coupled with creativity that breathes life and brings results.

CGT Marketing has a unique blend of marketing knowledge, careful planning and visual intelligence that helps organizations like yours grow and succeed.

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Over the last few years, we have witnessed the diminishing effectiveness of traditional marketing tactics. However, most firms we meet with still approach the marketplace with a strategy that is based on expectations of past performance. The traditional strategy in marketing, and one that is still taught in most schools is to control your message and brand. This is clearly not working anymore. You don’t own or control your message anymore - your prospect does. They have the power to turn advertising on or off. They can find thousands of competitors in seconds. And with the explosion of social media and technology, marketing can be a frustrating and confusing process.We have developed a strategy for this new paradigm. It approaches the marketplace with a deeper understanding of the buying process, consumer’s perceptions and behaviors.

Simply stated: It’s about interactions, not transactions.

To utilize this new strategy, one must completely understand their target market. Essentially creating a “personality profile.” Then using your company’s wisdom and expertise, interact with each target market. Not with a blatant intent to sell but to interact with the goal of developing a community of people that are listening to what you have to say. When they are ready to buy, they will tell you. When they want more information, they will tell you.

This new strategy of engagement and community building is not for the short term or for the faint of heart. It means that companies need to let go of their message and brand.

For example: How would you react if you found a customer using your product in a way it wasn’t intended for and they made a silly video and put it on YouTube? That’s precisely what happened to Mentos. Someone found out that if you put a Mentos in a bottle of Coke it explodes. The people who make Mentos might have gotten upset and tried to stop it. Would you have? The fact is Mentos got tremendous free publicity from this stunt and sold millions. Go figure.

To implement this new strategy successfully is to understand how to use new tactics like Social Media. There are all kinds of new tools that can help you grow your business: Facebook, LinkedIn, Twitter, Blogs, SEO, Wiki’s, Widgets, etc. And new ones are being developed daily. Let’s explore this new environment together, we know the way.

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These challenging economic times require us to be thoughtful, open minded and most of all sensitive to the drivers that make your business successful.We’ve been through two recessions since the 80’s and it is clear that the short and long term affects of cutting marketing efforts have proven to be negative. So, then what else should you be doing? Take calculated action, carefully assessing what you are doing (from a marketing standpoint) and focus on those areas that will yield the best results.

Here are seven valuable recommendations for marketing in these challenging times:

1. Nurture: Michael Corbett in his book “The 33 Ruthless Rules of Local Advertising” stated, “All the advertising you can afford isn’t worth the customers you already have.” He wrote that in 1965 and it’s still true today. Look at your existing relationships, what are you doing to solidify them. Don’t spend a dime on advertising till you have a consistent outreach program to your customers. Create recession-friendly offers.

2. Value: Your value proposition is more critical than ever before. Consumers (both B-B and B-C) are looking at value now as the primary differentiator. Remember, value is perceptive. It’s not your perception of value it’s your customer’s perception. Create one that is unique and one that you can own.

3. Align your site: The importance of your website cannot be understated. It needs be aligned with your sales process and represent your company and your brand faithfully. Your website should download quickly, be searchable, and loaded with content that supports your brand. In addition, you should plan to update it frequently with fresh content. Search engines, and your customers, love that.

4. Interact: Think of interactions, not transactions. This go-to-market strategy is powerful and is precisely what is needed in today’s marketplace. Your marketing message is not in your control anymore, the consumer has it. So use your company’s wisdom to create dialogues with your prospects and your customers in all media vehicles and customer touch points.

5. L.H.F.: Focus on your Low Hanging Fruit. These are customers and prospects that are most likely to do business with you. If you’re not sure who these people/businesses are, you need to rigorously analyze your database to find out. It will pay off in a better return on your marketing dollar.

6. Market Intelligently: Create the right mix of short-term direct tactics with planned long-term branding initiatives. It’s important to take advantage of whatever opportunities are available. Media rates are down and negotiable. Your competition is spending less and there’s more opportunity.

7. Get Social: Start to dip your toe into the social media waters. SEO, LinkedIn, Twitter, Facebook, Blogging - and the list keeps growing. If you’re not sure what to do, we can show you how to navigate this new world.

Be smart, be thoughtful - there are always opportunities.

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Current economic conditions cause us to re-examine our expenses. It makes for difficult decisions. And it makes perfect sense to trim those expenses that are not critical. However, don’t cut your nose to spite your face.

One of the first ‘knee-jerk’ reactions is to cut marketing and advertising dollars. After all, why spend money here if nobody is buying, right? Wrong!

There are countless studies showing how maintaining, or even increasing, marketing expenditure during a recession may not only be profitable, but will accelerate growth once the recession ends. This practice has been proven time after time. And it makes good sense.

During the months of a recession not all of your audience has totally stopped doing business. Sure, they may have cut back on spending but they still need the goods and services required to run their businesses. If your name is not in front of them it’s a sure bet one of your competitors’ will be. And, after months and months of keeping your name in front of these buyers, who will be the ‘top-of-mind’ brand when the ‘big’ buying picks up? Bingo…yours!

It is also fact that trying to make up for lost market share once a recession begins to ease takes longer and costs more. By the time you have put your marketing plans back in motion, your competition who did stay the course has already picked up a good chunk of the business.

These times do offer some benefits though. Because some of your ‘lesser educated’ competition will cut back on their advertising you are presented with two powerful advantages:

1. Less competition means your advertising will be seen and heard even more.

2. Media outlets having fewer advertisers, which drives prices down, are offering great deals. This means you can buy more media coverage for the same price or the same media coverage at a lower cost.

It is important to keep in mind that the strategy in successfully marketing your company in a down economy goes beyond just “keeping your name out there.” It requires a commitment, from the top down, to engage your audience in meaningful interactions utilizing all the tactics available. Now is not the time to back down and hide but rather to ask the right questions, develop a strategy and be bold.

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