Manufacturer
Four years of flat sales. After researching the industry, we found opportunities within their existing marketplace to exploit. Created new materials to address this gap, educated the sales channel and refined the company’s position. Sales increased 20%.
Business Service
Facing significant technology investments and the loss of a large customer, we focused on finding the core competencies of the firm, branded the company for the future and helped steer the company to a wider, more stable client base. The number of customers increased 23% while sales remained stable amidst the loss of the company’s largest customer.
Distributor
A technologically superior distributor was experiencing a decline in sales for several years. During our comprehensive marketing planning process, we found a key gap we could exploit. By positioning this new area, creating supporting materials and educating their sales channel, the company realized its biggest backlog in 10 years.
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