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"In today’s world of marketing, a well developed email program
is the most successful marketing tool a company can employ." |
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The advantage of email marketing is that it enables you to send targeted messages
to specific individuals. Emails are immediate, convenient, and segmented. This marketing
approach is like ‘electronic’ direct mail, especially effective in distributing product
announcements, updates and newsletters. The message can be modified or tailored for
different groups and reach a huge audience in a matter of seconds.
But more importantly, properly scheduled email programs allow a company to develop
ongoing relationships with prospects. Studies show that a buyer is much more likely to
purchase from a company they have an established relationship with.
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