Association Marketing
A large statewide association of independent businesses was looking to provide more value for its members. In addition to traditional media to increase brand awareness (print, radio, TV, outdoor) CGT’s iMarketing identified an opportunity to use a well known social media site to drive traffic to a locator website. Through careful planning and strategy, we selected a tight demographic profile that delivered the message to a specific marketplace. Within the first four weeks, the program generated over 7,000 clicks. The client has extended the program and we are planning to expand its reach.
Online Networking
Keeping a large multi-state networking organization together can be difficult. We have deployed Web 2.0 technology to help create bonds. Through intelligent email, blogs and meetings, an online community has flourished. With over 50 groups and 600 members, CGT Marketing is presently expanding the capabilities of the website to include video and audio.
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